It’s also been responsible for the some of the greatest flameouts this side of Paul Walker. The Direct Message is probably a more effective dating service than Tinder could ever hope to be. “Down in the DM” works because it’s probably the most sadly relatable song of the last five years. Just stare at that cover - it looks like it was designed by a oversexed Papa Smurf on a DMT binge looking at his phone and trying to get Smurfette to send him nudes. Is there anything more beautiful than seeing a random regional rapper score an absolute fluke hit without a video (until recently) and the world’s worst artwork ever created. Let the lords of Karma never again be knocked. Then at 34 years old, he drops a tribute to getting girls to Snapchat him that pussy - “if it’s cool.” Give him credit, Gotti is all about consent. So how to explain Yo Gotti, who spent the previous decade and a half of his life as the Memphis Jeezy, a diet coke version of the original Snowman who was endearing but ostensibly lacking the charisma to become a national star. Karma is a cool idea, but there’s a reason for the cliche, “the good die young.” Moral of the story is that nothing makes sense until it does. Most of the time, it’s tempting to believe that life is a tornado of random luck with no coherent rhyme or reason.
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